Last edited by Fejas
Tuesday, April 28, 2020 | History

5 edition of Bringing innovation to market found in the catalog.

Bringing innovation to market

Jagdish N. Sheth

Bringing innovation to market

how to break corporate and customer barriers

by Jagdish N. Sheth

  • 191 Want to read
  • 14 Currently reading

Published by Wiley in New York .
Written in English

    Subjects:
  • New products.,
  • Technological innovations.

  • Edition Notes

    Includes bibliographies and index.

    StatementJagdish N. Sheth, S. Ram.
    ContributionsRam, S. 1957-
    Classifications
    LC ClassificationsHD69.N4 S494 1987
    The Physical Object
    Paginationxii, 247 p. :
    Number of Pages247
    ID Numbers
    Open LibraryOL2388469M
    ISBN 100471849774
    LC Control Number87017611


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The authors have created a unified approach to bringing innovation to market. They integrate several of the leading techniques such as design thinking Cited by: ENCOUNTERING THE BARRIERS; The Need to Innovate; Corporate Barriers to Innovation; Customer Barriers to Innovation; Measuring the Barriers; BREAKING THE BARRIERS; The Slow and Steady Strategy; The Grab and Grow Strategy; The Pick and Protect Strategy; The Migrate and Maintain Strategy; Putting It All Together; Index.

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